Why Fortified?
Because most hydration powders are flavored sugar water with a marketing budget.
We built FORTIFIED® for the person who flips the pouch over before they put it in the cart — and walks away when the ingredient list lies. Every claim on the front of our pack is on the back, in milligrams.
What FORTIFIED® does differently
Honest doses, not sprinkles
1,210mg sodium from Ancient Ocean® Pink Himalayan Salt. 1,000mg magnesium malate. 220mg potassium from real coconut water. These aren't trace amounts — they're the doses you actually lose in a day of sweat.
Zero sugar. Zero artificial sweeteners.
We sweeten with monk fruit and fermented Reb M (OnoSweet®). No sucralose. No aspartame. No “maltodextrin for flavor.” 0g added sugar in every stick pack.
Real caffeine, not a chemical version of it.
Energy delivers 152mg of caffeine from real coffee bean — never caffeine anhydrous, never synthetic stimulants. A clean lift you can feel, with no afternoon crash.
Vitamins in the forms your body actually uses
Everyday adds Vitamin D3 (cholecalciferol, 25mcg / 130% DV) and Vitamin K2 as MK-7. The forms with the strongest research behind them, paired together the way your body uses them.*
Single-ingredient supplements
Our Creatine is creatine monohydrate. That's the whole label. No fillers, no proprietary blends, no anti-caking junk. The form that's been studied for decades, dosed honestly.
The label promise
Every milligram disclosed. Made in the USA in a cGMP-compliant facility. Third-party tested raw ingredients. Our No Worries Promise on every order — if something isn't right, we make it right.
Why label-readers stay
“I've been reading labels for 10 years and I've never seen a supplement this transparent.” — Sarah B., Phoenix, AZ
“Finally a brand that lists every milligram. My pharmacist gave it a thumbs up.” — David K., RPh, Boston, MA
“No sugar, no sucralose, no afternoon crash. This is what I was looking for.” — Carlos M., Trainer, Miami, FL
Ready to switch?
* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.